First with capturing the lost Indian art of yoga, then with crazy nationwide anulom vilom morning campaigns and nowadays Baba Ramdev with his brand PATANJALI is starting to become a strong threat for the FMCG sector. By playing the natural card of ayurveda knowledge, Patanjali is coming up with a new product every other month and it makes sure that some major brand is its competitor. We can see how Baba Ramdev not only believes in completion but quite a healthy one.
Patanjali as a brand is gaining massive popularity and we really think that the same old struggle game of FMCG sector played by its main players have some new learnings to imbibe from Baba Ramdev and his growing brand if they want to stay in good health and wealth.
The lessons can be:
1. GIVE UP CHARGING BRAND PREMIUM
It will make your products cheaper like Patanjali.
2. FOCUS ON BRAND VIRTUE
Bring back the authenticity in your products and you will be good to go.
3. BRAND EMBASSADOR SHOULD BE GOOD
Like Baba Ramdev takes responsibility to sell his products, others should follow this make the customers beleive that they themselves use and trust the products they endorse. .
4. LET CUSTOMERS ENJOY
Customer satisfaction is the best mantra any FMCG company should follow because customer is god in this business.
5. INNOVATE MORE
“There is always scope for creating new moats – which are not easy to replicate or compete with”, says an analyst tracking the FMCG industry. Therefore you must always work to achieve and furnish this trait.
