As ex-President Barack Obama exited the US presidency today, Indian Prime Minister Narendra Modi became the most followed leader on social networks. Though, it isn’t surprising for the Indian population, as Modi is the most popular Indian politician on social networks like YouTube, Google+, Facebook and Twitter already.
Here’s a detailed analysis of PM Modi’s personal accounts that will answer all your queries as to how he made it to the top 10 list, within a span of just 3 years.
Obama Vs. Modi Online– A War for Social Media Followers
Barack Obama, who was the 44th President of the United State was the most followed politician on Twitter. He had approximately 82.1 million on Twitter and 53,041,375 fans on Facebook.
Compared to him, PM Narendra Modi has:
- 5 million followers on Twitter,
- 39,296,893 followers on Facebook,
- 8 million on Instagram,
- 5,91,000 million viewers on YouTube,
- 2 million subscribers on Google+ and
- 99 million fans on LinkedIn.
Since Obama has exited the president position today, he no longer stands in power as the world leader.
On an interesting note, Donald Trump, who’ll substitute Obama as the 45th President of the United State, gives a tough competition to PM Narendra Modi, having close to 21 million followers on Twitter. The president office of the United States, that is POTUS has around 13.6 million whereas PMO India’s Facebook page has 15.5 million followers online. Next in the queue are Dalai Lama with 13.1 million followers and the Pope with 12.5 million followers.
Despite his Controversial Image, Why is Narendra Modi the Most Followed Politician Online?
Being one of the pioneers who pitched cashless economy and digital communication in India, PM Narendra Modi is perhaps the only prime minister in the history of India. He has made maximum use of digital platforms, that too quite effectively, compared to his predecessors.
He uses his Twitter account to connect with fellow citizens of the country that boosts his popularity at the national level. Introducing occasional campaigns like #SandeshtoSoldiers, #selfiewithdaughter, etc were masterstrokes that helped him connect with large masses, particularly the youngsters.
In last few month, the PM has promoted digital methods like BHIM to establish cashless economy in the country. Even his official app that was downloaded by 10 million people in the country indicates the willingness of the natives to involve in PM’s endeavours.
All these factors collectively contribute to his rising online popularity. As he continues to introduce new changes at national level, he’s expected to set new records in the future.
